Introducing EMMA — AI Executive Assistant for Real Estate

Meet EMMA.
She Never Lets a Lead Die.

EMMA knows every lead in your database, reaches out automatically, books appointments, and keeps your pipeline full — so you focus on closing.

Start 14-Day Free Trial → ▶ See How EMMA Works
🔗 Follow Up Boss Native ⚡ Full Pipeline Automation 📱 iOS & Android 🔒 SOC-2 Compliant 🎁 14-Day Free Trial
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Incoming Call
👤
Sarah Mitchell
📋 FUB Lead · Hot
Info
Summary
History
Last Contact — 3 days ago
Budget: $650K · 3bd Westside
EMMA: Preapproved. Wants to move in 60 days. Asked about open houses. High intent.
Before You Even Say Hello
EMMA briefs you on every call before you answer.
  • Caller name, photo & relationship history
  • Last conversation summary & key details
  • Budget, timeline & buying intent score
  • CRM stage & EMMA's recommended next action
  • All of it — right on your lock screen
Built For How You Work

Every real estate professional.
One AI Executive Assistant.

Whether you're a solo agent or running a brokerage, EMMA adapts to your workflow and scales with your business.

Single Agents

Your own EA —
without the salary.

EMMA handles every task you used to dread — follow-ups, CRM updates, drip campaigns, appointment scheduling. You focus on showings and closings. She handles everything else.

  • Re-engages your entire dormant database automatically
  • Never lets a hot lead go cold while you're busy
  • Morning briefing tells you exactly who to call first
  • Zero admin — EMMA updates FUB after every call
🏡
Teams

Every agent on your team,
performing at their best.

EMMA makes every agent on your team look like they have a dedicated EA. Consistent follow-up, consistent CRM hygiene, consistent pipeline management — across every single person.

  • Team-wide follow-up cadence, automatically enforced
  • Lead scoring & routing to the right agent
  • Manager dashboards — see every pipeline at a glance
  • Shared database, individual AI briefings per agent
👥
ISAs

100 calls a day.
EMMA handles everything else.

ISAs are hired to call — not to update CRMs, write follow-ups, or schedule appointments. EMMA handles all of that automatically, so your ISAs can do what they do best.

  • Automatic post-call CRM updates — zero manual entry
  • EMMA drafts the follow-up email before the call ends
  • Appointment scheduling without back-and-forth
  • EMMA prioritizes who to call next by buying intent
📞
Brokerages

Activate your entire database.
At scale.

Your brokerage has thousands of dormant leads sitting in the CRM doing nothing. EMMA re-engages every single one — with personalized outreach that sounds human, at a scale no team could match.

  • Database re-activation at any scale, any size
  • Branded EMMA experience per office or team
  • Enterprise CRM integrations & custom workflows
  • Dedicated success manager + white-glove onboarding
🏢
What EMMA Does

Nine things EMMA handles
so you don't have to.

Every capability EMMA has is designed around one goal: more closed deals, less admin.

🔄
EMMA Re-Engages Your Database

She reaches out to every dormant lead. Calls, texts, emails. Your 5,000-lead database becomes an active pipeline — not a graveyard.

EMMA Handles Every Follow-Up

After every call, EMMA updates FUB, drafts the follow-up email, and schedules the next task. Nothing falls through the cracks. Ever.

📅
EMMA Books Your Appointments

She schedules viewings, sends Google Meet links, and syncs your calendar automatically. You show up. She handles all the logistics.

✉️
EMMA Writes Your Emails & Texts

Personalized messages based on each lead's history, tone, and preferences. One tap to approve and send. Never write a follow-up from scratch again.

☀️
EMMA Briefs You Every Morning

Daily digest of who to call first, what changed overnight, and exactly what EMMA handled while you slept. Start every day with clarity.

🎯
EMMA Scores Your Leads

She ranks every lead by buying intent so you always call the most valuable person next. Never waste a dial on a cold lead again.

📲
EMMA Knows Who's Calling

Before you answer, see caller name, last conversation summary, and budget — right on your lock screen. Walk into every call prepared.

🗃️
EMMA Updates Your CRM

Every call, every conversation, every note goes to Follow Up Boss automatically. Zero manual entry. Perfect CRM hygiene without the discipline.

💧
EMMA Runs Your Drip Campaigns

She manages re-engagement sequences, follow-up cadences, and nurture campaigns without you touching a thing. Set it once, EMMA runs it forever.

How It Works

EMMA is running 24/7.
You just close deals.

Four steps. Zero hassle. From setup to full pipeline automation in under an hour.

1
Connect Your Tools

Link Follow Up Boss, your calendar, and phone number. EMMA reads your entire database and gets to know every lead personally.

2
EMMA Learns Your Leads

She analyzes every contact's history, scores them by buying intent, and builds a personalized outreach strategy for each one.

3
EMMA Goes to Work

She starts reaching out — calls, texts, emails — re-engaging dormant leads, following up on hot ones, and booking appointments automatically.

4
You Close More Deals

Every morning EMMA briefs you. Every night she follows up. Your pipeline is always full. Your CRM is always clean. You just show up and close.

What Agents Are Saying

Real results from real agents
using EMMA every day.

★★★★★

"I had 4,200 leads sitting dead in Follow Up Boss. EMMA re-engaged all of them in two weeks. I closed 3 deals from leads I'd completely forgotten about. ROI in the first month — it's insane."

JR
Jason R.
Top Producer · Dallas, TX · $42M volume
★★★★★

"My ISAs used to spend 40% of their time on CRM updates and writing emails. EMMA does all of that automatically. Now they just dial. Our contact rate went up 60% in the first month."

MP
Maria P.
Team Lead · Phoenix, AZ · 12 agents
★★★★★

"I'm a solo agent. I can't afford a real EA. EMMA is better than any EA I could hire. She knows every lead better than I do, handles all my follow-ups, and she works weekends. Game changer."

SK
Samantha K.
Independent Agent · Nashville, TN
Pricing

Simple pricing.
Serious results.

Start with a 14-day free trial. No credit card required. Cancel any time.

Starter
$49/mo

Perfect for solo agents getting started with AI-powered follow-up.

  • 1,500 minutes/month
  • EMMA handles calls + after-call workflow
  • Automatic CRM updates to Follow Up Boss
  • Post-call follow-up drafting
  • Morning briefing digest
  • Lead scoring & prioritization
  • iOS & Android app
Start Free Trial
Most Popular
Pro
$149/mo

Full pipeline automation for serious producers and growing teams.

  • 5,000 minutes/month
  • Full pipeline automation
  • Database re-engagement campaigns
  • EMMA books appointments automatically
  • Drip campaign management
  • EMMA writes personalized emails & texts
  • Caller ID with CRM context on lock screen
  • Priority support
Start Free Trial
Brokerage
Contact Us

Entire database activation for brokerages, priced by lead volume.

  • Unlimited minutes
  • Entire database activation at scale
  • Multi-agent & multi-office support
  • Custom branded EMMA experience
  • Enterprise CRM integrations
  • Custom workflows & automation rules
  • Dedicated success manager
  • White-glove onboarding & training
Talk to Sales

Your database is full of
deals you've already forgotten.

EMMA remembers every single one. Let her re-activate your pipeline today — for free.

Start Your Free Trial — No Credit Card →